Godiva
”Wonder Awaits”

Directed by Vicky Lawton
Edit by Amanda Jones

We created the “Wonder Awaits” brand platform for Godiva to bring more emotion and meaning to their brand word “wonderful”.

From product experience to internal comms, Wonder Awaits represents a huge brand promise, full of anticipation.  To bring this to life in film and reframe the brand for a younger audience, I wanted to break category norms and create delicious standout for the brand. 

Our female protagonist is intentionally removed from the hyper-sexualized portrayal of women in traditional chocolate advertising. She follows her curiosity and tumbles into the world of Godiva where she meets the chocolate maker, Pierre. The couple are clearly intrigued by one another, but while Pierre gazes longingly at Mimi, her eyes are ALWAYS on her first love - the chocolate.

Step inside Godiva… where Wonder Awaits.