Instax Fujifilm
“Don’t just take, give”

Directed by Sarah Dunlop
Edit by James Duffy

We take photos.
We capture images.
We grab shots.

But we are not just about taking.
We are also about giving.
And creating generous moments.
For a generous generation.

As a triple agency global pitch (London, Tokyo and New York), we created this new brand philosophy, creative platform and brand identity for Instax Fujifilm. The brief: to connect with generation generous - Gen Z.

A huge undertaking, the ongoing campaign continues to execute via traditional broadcast media, social media, consumer engagement initiatives, at retail, other out-of-home environments and website.