Ulta Beauty USA
”Muse”

Directed by Joshua Kissi
Edit by Kat Yi and Jerry Chia

Despite the undeniable influence that Black women have had on the beauty industry and in our lives, our world often fails to recognize, respect, celebrate and support the very impact they have made. MUSE celebrates, honors and empowers the bold, brilliant and beautiful Black women that have defied and defined… using their gifts to make beauty in our world possible.

Here’s to the Muses…

I am so very proud of this piece of work that truly drives change in the Beauty industry and beyond. MUSE has a big ambition: to Magnify, Uplift, Support and Empower Black voices in beauty. This was made possible, through the lens of Black beauty. MUSE was directed, produced and brought to life by the most inspiring and diverse group of makers I have ever worked with.

Working with Ulta Beauty from the very conception, we shaped a big idea into a giant platform and amplified it with this anthemic ode to Black women and culture - plus a powerful content series celebrating Black beauty entrepreneurs:

Lisa Price, Founder of Carol’s Daughter
Nancy Twine, Founder and CEO of Briogeo
Whitney White, Founder of Melanin Hair
Cara Sabin, CEO of Shea Moisture
Julee Wilson, Beauty Director of Cosmopolitan USA