Godiva
“Treat Yourself Wonderful”

Edit by Euan Donaldson

When I started working on the luxury Belgian chocolatier, I immediately wanted to give everyone the unique Godiva taste experience, even from a glance at a print advert.

I drew on everything I knew from make-up and fragrance photography to bring every texture, every hue and even every bite, crack and mmmm to life in a glorious, unmistakable way.

I wanted to push the focus directly onto the product and make as heroic as the most beautiful fragrance bottle or the most iconic luxury handbag.

And we paid exactly the same attention to the tone of voice, making sure even the smallest word was nothing but delicious. This film was the first step of this incredible journey.