Pandora
“My ____ Mother”

Directed by Martin Werner

Hallmark and Google suggest our mothers are “sweetness” , “kindness” and “love”. But in reality how
 we talk about our mums is so much more descriptive.

For our modern take on Mother’s Day, we created a campaign platform across cinema, tv, social and in-store inviting you to “Describe Your Mother in One Word” and offer a much more meaningful gift - a personalised piece of jewellery.