Max Factor

For three years at Leo Burnett’s luxury agency Atelier, I lead the global through-the-line creative, retail POS and online content for Max Factor (P&G). The above film shows just a glimpse of the work we created collaborating with some of the world’s best photographers, directors and glam teams.

An exciting part of my role was to fight to produce a rich world of social content. I have never been satisfied with just the juicy tv shoots. I have always found content to be the place with the largest, more formidable audience and the greatest opportunity for dynamic thinking and free creative expression.