Max Factor
”Voluptuous”

Directed by Camilla Akrans
Edit by Darren Baldwin

A mascara with an exciting benefit proposition: lift and volume. While volume is well-trodden lash territory, lift felt fresh and new.

We immediately linked lifted lashes to wider, more open eyes and a more voluptuous, more golden-age of Hollywood look – a nod to the brand’s rich heritage. Cutting quickly from body curves to lash curves, we used this TVC to celebrate womanly curves in every form.